Archive for October, 2008

Calling all Chic Moms

Sunday, October 26th, 2008

One of the most rewarding aspects of freelance writing is having the opportunity to become an impromptu expert on all sorts of different topics, from diamonds to gardening to dieting. Equally fun, though, is landing a job writing about something thatís very relevant to my own life, something that feels like second nature from the word “go” — as was the case with Embellished Mom.

With three young daughters, I’m painfully aware of how youngsters can gobble up every scrap of a new mother’s energy, making it all too easy to ìlet yourself go — especially for stay-at-home or work-at-home moms. Before you know it, hip-hugger jeans have given way to sweatpants, you wear spit-up like an accessory, and you’ve half-convinced yourself that makeup is only necessary for special occasions.

Mike Cho, founder of Embellished Mom, launched his online mommy’s boutique under the premise that you don’t have to be Angelina Jolie to qualify as a hot mom. His web store offers some of the hottest designer styles in baby slings, nursing cover-ups, car seat covers, diaper bags, maternity apparel, and more. His assortment is a delightful mix of pretty and practical, fun and functional, driven by requests from busy moms who want to retain their sense of style amidst a flurry of dirty diapers and non-stop nursing sessions.

For the past year, I’ve had the pleasure of writing blog articles and web content for Embellished Mom. I don’t profess to be a fashion diva, but I’m a firm believer that new moms need to take the time to pamper themselves, and Mike’s site makes it easy — and surprisingly economical — to do so.