Archive for February, 2015

How to Handle a High-Maintenance Client

Tuesday, February 17th, 2015

thMost freelance writers find that the majority of their clients are great to work with. But just like any other industry, there will always be a few who turn out to be a little more challenging. They may be hard to please, contradictory, overly involved and demanding, or hyper-concerned about results to the point of micro-managing projects.

Regardless of the particulars, dealing with high-maintenance clients can be frustrating for a freelance writer. These tips will help you tackle the occasional but inevitable difficult client, so you can emerge with your professionalism and sanity intact.

The best defense is a good offense

One of the best ways to handle difficult freelance clients is to not work with them in the first place. Of course, it’s practically impossible to spot every potential challenge, but a proactive strategy for identifying and avoiding high-maintenance clients can go a long way toward alleviating issues.

Here’s how to set up your freelance writing business so you’re less likely to pull in difficult clients:

  • Charge professional rates. Keeping your rates low can be a competitive strategy, but rock-bottom fees tend to attract the type of client you don’t really want to work with. Low-budget clients aren’t likely to respect your skills as a professional, because they view you as cheap labor—which can actually make them more demanding than high-paying clients. They’re also not very invested in a project they’re not paying much for.
  • Allow yourself to say no. Beginning freelance writers often feel they can’t afford to turn down any client, even if they know the client is going to be a nightmare to work with. Strive to be in a financial position where you’re able to turn down some projects down. This may mean working another part-time job until you’re established—but focus on quality over quantity, and build your freelance practice in a way that allows you to be choosy with clients.
  • Build relationships with regulars. Repeat clients are gold to a freelance writer. The more steady, reliable clients you have, the less you’ll need to take on difficult clients. Developing a solid working relationship also benefits your clients, since they don’t have to seek out a new freelancer every time they need content.

Despite taking precautions, you’ll still end up with the occasional challenging client. Here’s what to do when you find yourself in these situations.

Stay in touch

It’s a natural instinct to want to avoid contact with a difficult client, but this is exactly the wrong approach. The situation will actually be better if you communicate frequently. High-maintenance clients typically need to feel like their concerns are being addressed, so as long as you’re speaking regularly to them about the status of their project, they’ll believe you’re on top of things—and will be less likely to get frustrated.

Instead of asking what’s wrong, ask what’s right

A common problem freelance writers have with difficult clients is the “make it better” routine. You turn in a project, and they’re not happy with it—but they don’t say why. The extent of their feedback is “just make it sound better.” When pressed for details, they either can’t or won’t articulate what they don’t like about the content.

In this case, you may be able to get more insight by asking the client what’s right about the project. Use open-ended questions to find out what they think would make it sound better, or whether there’s a particular way they want something phrased. Listen to the responses and give them exactly what they’re asking for.

Request a reference or example

There are many freelance clients who can’t articulate the type of piece they want. If you’re struggling to understand why they’re unsatisfied with a particular project, or if the initial instructions are vague and unclear, ask the client to provide specific examples of the type of writing they envision.

Don’t accept a list of business authors or a noncommittal “it’s kind of like this, with some of that” here—instead, request links to websites that have a similar tone and style to what the client wants. This can help you pinpoint the issue, even if the client can’t.

Stay professional

High-maintenance clients can test even the friendliest and most patient freelance writers. When a client complains endlessly, yells at or berates you, or generally acts in an unprofessional manner, it’s tempting to give back what you’re getting. But staying professional in the face of less-than-cordial behavior not only helps you manage your stress levels, but can also help to defuse a potentially explosive situation.

Fire the client

This should be a last resort. If you’ve tried and failed to come up with something the client is happy with, and you’ve used every trick in the book to figure out what they really want to no avail, then it’s time to part ways. Again, keep it professional—simply tell the client that you’re obviously not a good match, and you’re withdrawing from the project.

How do you handle working with difficult clients?

Success Story: RTV

Sunday, February 1st, 2015

rtvlogoEstablished in 1999, RTV is a leading provider of virtual tour technology and maintains the largest full-service virtual tour and property marketing network in the world. In addition to providing premium self-service virtual tour software, the company maintains an extensive network of virtual tour providers—entrepreneurs who operate their own virtual tour companies using RTV’s software and extensive resources.

In order to keep in touch with their vast network of customers and providers, and to expand their customer base, RTV needed to produce more high-quality content, in a short amount of time. They were also redesigning their primary business website and looking for fresh, new content that reflected the quality of their service offerings.

Searching for a great copywriter

As RTV’s focus shifted toward managing their growing network and developing new products, the company sought a reliable copywriting service that could produce great content quickly, and match the voice they’d established. Their criteria included unique, affordable content with a dependable turnaround.

After trying out a few different services, RTV contacted Words By Melissa and received an instant reply. The company was thrilled with the speed and quality of our Cincinnati copywriting team. They were particularly impressed with the voice match of the content, which reflected the tone and style of their existing material.

Reliable copywriting that saves time

Words By Melissa provided RTV with a comprehensive refresh for their website content, and provided new copy for their corporate email templates. The company also enlisted our Cincinnati copywriters to write weekly blog posts in order to keep their website optimized with fresh content. As the owner stated, “The work speaks for itself…it saves time, and time is money!”

The team at Words By Melissa is pleased to help RTV keep their business website fresh, engaging, and unique, with quality content that helps their customers and providers succeed with virtual tours.