Archive for March, 2015

Success Story: North Capital

Thursday, March 19th, 2015

Screenshot 2015-03-19 16.47.56North Capitalnorthcapital, founded in 2008, is a fee-only investment advisory firm. The company provides a wide range of services, including financial planning, guidance, and discretionary investment management. Their clients include individuals, families, and institutional investors. In addition, the firm is currently launching a crowdfunding platform for smaller investors, made possible by the JOBS Act.

As a financial firm, North Capital operates in a complex industry. This means the company must provide clear, concise copy that communicates what they do, how they work, and how they can help clients—all in a matter that is compliant with the various laws and regulations of the financial sector.

An ongoing challenge

As the financial industry is undergoing significant change, North Capital is dedicated to providing proactive education to clients, while promoting the firm’s perspective. High quality content is a crucial aspect of this mission, but the company was unable to produce enough content in-house to meet their needs.

In seeking a copywriting service, North Capital required a solution that would distill complex industry practices and issues into accessible, digestible content for non-finance professionals. Their criteria included strong writing skills, industry familiarity, responsiveness, timeliness, and a willingness to collaborate.

Writing that speaks for itself

To search for a copywriting solution, North Capital used Elance, an online platform that allows them to “test drive” service providers. The firm considered a number of different freelance writing firms and individuals, comparing portfolios and work samples to find the best solution.

After reviewing all of the potential freelance writing service providers, North Capital contacted Words By Melissa to fill their copywriting needs.

Delivering a measurable ROI

A Cincinnati copywriting firm, Words By Melissa consistently provides high quality content for North Capital. The company was able to improve both the volume and value of thought leadership pieces and other educational content, and is very pleased with WBM’s ability to continually meet their needs in a timely manner. “One of the articles that Melissa collaborated on has become a core marketing piece for our firm,” North Capital said.

Melissa and her team save both time and money for North Capital by providing first-rate content on demand, which subsequently frees up top management to focus on their core business.

How to Spot a Great Freelance Client

Tuesday, March 10th, 2015

successEvery freelance writer has heard the horror stories about bad clients, and most have had at least one run-in. You know you should try to avoid working with those problem clients—but how can you ensure that more of the good ones wind up in your roster?

What makes a good freelance client? The ability to recognize them can help you build a successful freelance writing business that benefits both you and the companies you write for. Working with great clients means less stress and a more flexible, creative working environment, which translates into higher quality output.

Here are some of the common characteristics many good freelance clients share.

A good track record

One way to spot a great client is to find out how they treat other freelance writers they’ve worked with. If other writers have had poor experiences with the client, it’s doubtful that you’ll be treated much better. In cases where the client hasn’t worked with freelance writers before, find out how they treat their customers—this can be a good indication of what you can expect from the relationship.

Clear communication

This is one of the most important traits for any freelance-client relationship. Good freelance clients will successfully communicate what they want and need from an assignment, since they’ll realize that you can’t deliver something that wasn’t requested. They’ll also be available to answer questions, ensuring that projects are completed the right way, the first time.

Realistic expectations

Great freelance clients don’t expect you to work miracles. They set reasonable deadlines, and don’t ask you to take on a big project Friday afternoon that’s due on Monday morning. They also won’t keep expanding a project and adding new tasks, unless they’re paying extra. A good client values quality over quantity.

Fair pay

They say you get what you pay for, and a good freelance client takes that to heart. Great clients know that low pay means high volume and rushed work. They’re willing to pay more for quality, and they’ll come through with payment in a timely fashion.

Respect for your work                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Good freelance clients understand that writing is a skill, and they’ll have respect for you and your abilities. Respect is an important foundation for any business relationship—if a client has a high regard for you, they’ll be much less likely to offer low rates or haggle on prices, neglect payments, add on more work (without paying more), demand short deadlines, or engage in any of the other behaviors associated with bad clients.

Another sign of respect is a client who lets you do your job, without micromanaging or second-guessing your abilities. Good clients are comfortable with the client-writer relationship—that’s why they started working with you in the first place.

Willingness to form an ongoing relationship

Building a long-term relationship is an advantage for both freelance writers and their clients, and a great client knows this. Good freelance clients are looking for writers who can learn their style and expectations, and then continually deliver the quality of work they need. They don’t want to train a new writer every time they need another project done.

The best clients will also seek to grow the professional relationship with you. Over time, they’ll ask for more comprehensive projects, and will pay more as your experience and value increase.

What qualities do you look for in a great freelance client?

Success Story: Informatix

Sunday, March 1st, 2015

informatixlogoInformatix is a full-service digital marketing agency based in Australia, with expertise in multiple core areas and clients around the world. The agency specializes in providing clients with advanced, customized technology and automation solutions, and helping them gain a competitive edge in a crowded digital landscape.

With services ranging from market research and email marketing, to website design and SEO, to comprehensive online systems, Informatix understands that content is still king. As the agency’s copywriting needs grew along with the company, they sought an external solution to provide the same results-driven level of service they offer their own customers.

Knowing the material

Informatix had a copywriting solution in place, but it was too inflexible and generic for the company’s evolving needs. They sought a copywriter who could handle a more personalized and informative writing style across all of their target markets, in a way that would educate and inform clients and prospects about who they are and what they do.

The agency’s criteria for a copywriting solution included prompt and timely turnarounds, the ability to follow marketing briefs, and the skills and knowledge to write informed copy across multiple industry sectors. Quality and affordability were also crucial considerations for a new external copywriter.

Delivering results

After testing several copywriting firms, Informatix decided to work exclusively with our Cincinnati copywriting firm for their copywriting needs. We provide concise, on-message, quality marketing material, delivered promptly and on tap, which helps Informatix generate interests from prospects and close more sales.

By using our copywriting services, Informatix says, “Open rates have improved, feedback from our database has been positive. They like reading our stuff.” Words By Melissa has helped this agency dramatically improve their SEO ranking with organic search engine results—and ultimately saved the company time and money.

As experienced marketing copywriters, we’re thrilled to help Informatix achieve stronger SEO, higher open rates, and improved visibility and sales.