Archive for September, 2015

How to Find a Mentor

Friday, September 18th, 2015

ApprenticeshipEstablishing a relationship with a mentor is a valuable milestone for any young professional. Not only can it provide meaningful insight and industry knowledge, but it can also help you hone your skills and become more desirable in the job market. Whether you’re a freelance writer building a portfolio or a recent marketing graduate, a mentorship can help you develop into a more well-rounded, well-informed person.

While the need for a mentor is common business knowledge, many professionals find themselves stumped when it comes to getting started. Here are five tips to help you find the right advisor and continue full steam ahead along the path to success.

1. Set goals.

Before answering the question of who your mentor is, you should think about why you want one. Are there any particular abilities or skills that you would like to improve? In which areas of your career do you need feedback? By setting goals for what you would like to accomplish with a mentorship, you’ll increase your chances of finding the right person to help you achieve them.

2. Know what to look for.

You should have at least a rough idea of your dream mentor. Ideally, it should be someone who’s very much like yourself, and who has a career trajectory similar to the one you’d like to take. If your mentor shares many of your traits, you’ll find it much easier to communicate and glean valuable wisdom from their experiences.

3. Start slow. 

During this process, you may find a few potential mentors on the horizon. Rather than simply asking one of them to guide you, take the time to get to know them and gauge whether they’ll be a good fit. This is where the Internet is invaluable. Do plenty of research on potential mentors, whether that’s by reading their blogs or researching their work history on sites like LinkedIn.

4. Get to know them.

Once you’ve done your due diligence, invite each candidate out for coffee or lunch, without expressly stating that you’re feeling them out for a mentorship. This will give you the opportunity to learn who they are as a person and test your professional chemistry. While it’s wise to have a few questions in mind, don’t conduct the meeting like an interview. Keep it informal and friendly, but pay close attention to the vibes you’re getting from this person. Do you think you can learn from them? Would you enjoy spending time with them?

5. Let it develop naturally.

Once you’ve narrowed down the options and made your choice, don’t force anything. After your initial meeting, email or call to say you’d like to meet again and make plans for a future date. The relationship should develop organically, but if you find yourself stuck at any point, you can always simply ask if they’d be open to a mentorship.

Finding a mentor can be tricky. But by taking things slow, keeping an open mind, and carefully considering your options, you’ll be poised to establish a dynamic, reciprocal relationship that will inspire and motivate you for years to come.

Why Hire a Ghost Blogger?

Wednesday, September 9th, 2015

Ghostwriter_2It’s easy to decide to start a blog—but not so easy to execute. Many writers or marketers underestimate the work involved. Not only do you have to create a content schedule, but you have to research and generate each individual blog post. This may involve finding pictures, sources, and quotations, or even interviewing industry experts yourself. Add the need to design, market, and manage your blog, and the workload can quickly become overwhelming.

Fortunately, there are other options for those looking to start their own blog, including hiring a ghost blogger to create the articles for you. Ghost bloggers are freelance writers who can research and write blog posts on just about any subject imaginable. Professional ghostwriters are highly devoted to their craft, ensuring that you start your blog off with the right words. Read on for a few of the benefits of hiring a ghost blogger.

Quality Control

It can be tricky to nail the right content and tone for your blog without relevant audience insight. Most ghost bloggers have years of experience writing for blogs, so not only can they target their writing toward your demographic, but they can also incorporate strong headers and quality content that will engage, inform, and captivate your readers. When you hire a trained professional, you can rest assured that the writing will be error-free and tailored to your specifications.

Fresh Eyes

Giving your ghost blogger a set of guidelines to follow is a great way to ensure that your content is consistent and genuine. However, one of the main reasons to use a freelance writer is for the fresh perspective they bring to the page. This writer may look at your core message from a different angle, and propose helpful tips on how you can get the most out of your blog. With experience and analytics backing their opinion, a talented freelance writer will be a valuable tool as you build your audience.

More Free Time

It seems there’s never enough hours in the day—but with a freelance ghost blogger in your corner, you’ll free up a few. Not only will you receive quality work, but you’ll have more time to devote to other interests and initiatives, and to focus on the design and marketing of your blog. With the ghost blogger taking care of the content itself, you’ll have the opportunity to read what others are writing about and create a relevant, reader-friendly content calendar for the writer to follow.

Whether you specialize in eCommerce, accounting, or animals, starting a blog is hard work. You have the ideas and inspiration—now hire a ghost blogger to put your vision into words. With quality content and more free time on your hands, you’ll be better equipped to build your brand and draw a larger audience — ingredients for a successful blogger.