Success Story: Informatix

informatixlogoInformatix is a full-service digital marketing agency based in Australia, with expertise in multiple core areas and clients around the world. The agency specializes in providing clients with advanced, customized technology and automation solutions, and helping them gain a competitive edge in a crowded digital landscape.

With services ranging from market research and email marketing, to website design and SEO, to comprehensive online systems, Informatix understands that content is still king. As the agency’s copywriting needs grew along with the company, they sought an external solution to provide the same results-driven level of service they offer their own customers.

Knowing the material

Informatix had a copywriting solution in place, but it was too inflexible and generic for the company’s evolving needs. They sought a copywriter who could handle a more personalized and informative writing style across all of their target markets, in a way that would educate and inform clients and prospects about who they are and what they do.

The agency’s criteria for a copywriting solution included prompt and timely turnarounds, the ability to follow marketing briefs, and the skills and knowledge to write informed copy across multiple industry sectors. Quality and affordability were also crucial considerations for a new external copywriter.

Delivering results

After testing several copywriting firms, Informatix decided to work exclusively with our Cincinnati copywriting firm for their copywriting needs. We provide concise, on-message, quality marketing material, delivered promptly and on tap, which helps Informatix generate interests from prospects and close more sales.

By using our copywriting services, Informatix says, “Open rates have improved, feedback from our database has been positive. They like reading our stuff.” Words By Melissa has helped this agency dramatically improve their SEO ranking with organic search engine results—and ultimately saved the company time and money.

As experienced marketing copywriters, we’re thrilled to help Informatix achieve stronger SEO, higher open rates, and improved visibility and sales.

 



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