Archive for the ‘Announcements’ Category

Using Pinterest to Boost Your Business

Sunday, March 30th, 2014

I’m excited to publish my first guide on Accel.io, a unique online marketplace for Smart Guides. Freelance writers create “actionable, interactive content designed for people who want results and world class processes.”

Accel.io is passionate about delivering better content experiences to readers, helping content producers create more engaging and dynamic content, and creating a strong, symbiotic relationship between these two groups.

I hope you’ll check out (and review) the guide here: How to Market Your Business on Pinterest.

WBM Featured on The Biz Buzz

Thursday, December 12th, 2013

I’m thrilled to have been interviewed by editor Christina Hamlett on The Biz Buzz about my life as an entrepreneur and freelance writer, my business, and more.

Christina and I discussed how I got started with Words By Melissa, what life is like as a full-time freelance writer and business owner, how the economy is affecting the freelance industry, and what I like to do when I’m not working. I had the opportunity to share some of the best advice I’ve received in seven years as a freelancer, along with some of the things I’ve learned personally along the way.

Head over to The Biz Buzz to read the full interview, and say hello in the comments!

What Do Babies and Investments Have in Common?

Sunday, March 25th, 2012

I recently collaborated with Jim Dowd from North Capital on an article about keeping financial portfolios healthy through regular monitoring. To illustrate the concepts in plain, accessible language, we used the metaphor of a well-baby checkup.

This was a fun take on an important topic for investors. Metaphors can be powerful tools for copywriting—they let you match complicated concepts to terms that are easy to understand, and get the important concepts across to target audiences in a relatable way.

The finished piece is currently featured on Morningstar.com. You can read the full article here, and see for yourself why investments are like babies!

Up in Lights

Monday, November 17th, 2008

Life as a freelance writer is crazy at times: working at the dinner table, burning the midnight oil, cranking out a project while nursing a six-month-old. But every once in awhile, something pretty cool happens that makes it all worthwhile.

For me, it was getting interviewed by a reporter for U.S. News & World Report last week — he was doing an article on successful women entrepreneurs and asked if Iíd like to be featured as a web freelance writer. After about half a second of deliberation, my uber-professional answer was “Heck, yes!”

Take a look at the article.

Calling all Chic Moms

Sunday, October 26th, 2008

One of the most rewarding aspects of freelance writing is having the opportunity to become an impromptu expert on all sorts of different topics, from diamonds to gardening to dieting. Equally fun, though, is landing a job writing about something thatís very relevant to my own life, something that feels like second nature from the word “go” — as was the case with Embellished Mom.

With three young daughters, I’m painfully aware of how youngsters can gobble up every scrap of a new mother’s energy, making it all too easy to ìlet yourself go — especially for stay-at-home or work-at-home moms. Before you know it, hip-hugger jeans have given way to sweatpants, you wear spit-up like an accessory, and you’ve half-convinced yourself that makeup is only necessary for special occasions.

Mike Cho, founder of Embellished Mom, launched his online mommy’s boutique under the premise that you don’t have to be Angelina Jolie to qualify as a hot mom. His web store offers some of the hottest designer styles in baby slings, nursing cover-ups, car seat covers, diaper bags, maternity apparel, and more. His assortment is a delightful mix of pretty and practical, fun and functional, driven by requests from busy moms who want to retain their sense of style amidst a flurry of dirty diapers and non-stop nursing sessions.

For the past year, I’ve had the pleasure of writing blog articles and web content for Embellished Mom. I don’t profess to be a fashion diva, but I’m a firm believer that new moms need to take the time to pamper themselves, and Mike’s site makes it easy — and surprisingly economical — to do so.