Success Story: Point Click Productions


Copywriting Solutions to Streamline Work Flow

As a full-service web design and search marketing agency, Point Click Productions provides clients with custom solutions for e-commerce and online marketing. As part of their comprehensive design service, they position copy on the websites they design—but obtaining that copy was proving to be a challenge.

Many clients were intimidated by the idea of writing their own copy for the marketing materials provided by Point Click, including websites, brochures, and email campaigns. Others were significantly delayed in providing web copy, which resulted in project setbacks and pushed-back launches.

Words By Melissa delivered a copywriting solution that allowed Point Click to expand their client services, reduce project delays, and save a lot of valuable time.

The Hunt for a Reliable Copywriter

In attempting to provide copywriting services for clients’ projects, Point Click worked with a number of copywriters over the years. The company used various services to find freelance writers, including Textbroker, LinkedIn, Elance, WriterAccess, and other “boutique” services.

But there were continual problems with the writers: poor quality work with obvious spelling and grammar errors, missed deadlines, and even failure to complete assignments.

Our Work With Point Click

Point Click’s hiring process has always involved taking copywriters for a “test drive.” The company hired Words By Melissa years ago for a small project and was very impressed with the work, particularly the quality and the fast turnaround time. Though they worked with other, cheaper writers, they always returned to us.

With our copywriting services, Point Click is able to obtain copy for their web design and marketing projects with better quality than the clients themselves are able to provide—always on time and within budget. In fact, Words By Melissa is now listed on the Point Click About Us page as an official member of the team.

Words By Melissa is thrilled to help Point Click Productions streamline their workflow process, provide improved services for their clients, and save time on project after project.


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