This just in…

Press releases aren’t just for Fortune 500 companies or scientific research studies. Every business has a story to tell — and an audience that’s primed to hear it. So, do you have a great storyteller on staff? Most of my clients don’t…and I’m happy to weave it for them.

Don’t just tell your story — sell it.

Whether you sell baby clothes, web hosting, or personal coaching, there’s a newsworthy nugget in there somewhere. Maybe a new product launch, an interesting partnership you’ve just formed, or a website redesign that’s sparked a big increase in visits and profits. A good press release tells your customers and investors: “We’re here! We’re doing exciting stuff! We’re a market force to be reckoned with!”

Why hire a professional press release writer?

The old adage “All PR is good PR” doesn’t apply here. A poorly written press release will do more harm than good, causing your credibility to nosedive.

A press release requires a specialized type and structure of writing. It needs to get straight to the point, contain a strong “hook”, include any important pertinent details, and provide contact info — all while generating enough interest to keep ‘em reading all the way through to the end. A professional press release writer has the skills, experience, and intuition to achieve this.

Hire a trusted Cincinnati copywriter for your press release.

Browse some of the press releases I’ve written. If you like what you see, contact me for a quote.