Want to Succeed in SEO? Don’t Skip the Updates.

Though SEO can be one of the most effective tools a business can have, it can be a challenge to keep up with constant changes. Search engines are always implementing updates to help them scan for valuable content, all with the goal of calculating a website’s ranking. Recent search engine algorithm updates have once again changed the game and raised SEO standards. With this latest update, content is squarely in the spotlight.

Search engines are looking for websites that are active and full of knowledgeable industry information. In order to find reputable, relevant websites, they look for several key factors, including:

  • Longer content
  • Inbound links and shares from quality sources
  • Good spelling and grammar
  • Video and images
  • Proper formatting
  • Outbound links to quality sources

Producing quality website content takes a lot of time and energy, which some businesses simply can’t spare. If you don’t have the resources to keep your content updated and solid, you may want to consider hiring a professional. Whether you outsource the job or = decide to do it yourself, the following tips are a great start for gathering search engine-friendly content.

Strong Internal Content

One of the best ways to generate strong internal content is through a company blog. This can save you the expense of hiring an outside resource—you can simply assign the job to team members who are already knowledgeable about your company. This keeps readers informed and also makes you look good from a search engine standpoint. You can take these blog posts one step further by developing them into a series or a white paper that could be uploaded onto your site and used as valuable content.

 Strong External Content

Another way to meet the new SEO standards is to allow other writers and experts to contribute guest posts for your site. This has the added benefits of making interesting content available to readers and showcasing your authority. You’ll need to build strong relationships to keep the guests post coming, but it’s definitely worth the investment. Guest posts can help build inbound links, establish author ranking, and strengthen branding.

Be Visual

If you want to have a website full of strong content, go beyond the written word and offer visuals, such as videos and images. This makes your website more appealing and uses different resources to provide information. Not only will this strengthen the content of your website, it will also establish credibility through other social media outlets. This is a vital move for companies that want to stay up-to-date with social media outlets.

Search engines are always coming up with new updates in order to better rank the content value—and spam risk—of websites. It’s essential for businesses to stay abreast of these updates in order to have successful SEO strategies.

This is a guest post from Lillian at gadzoo.com, a comprehensive Internet marketing provider. Her blog educates businesses in staying up to date with the latest developments in SEO and digital marketing.

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