“Who Will Be Writing My Content?”

ghostwriter1I get this question a lot from prospective clients. They visit my website, see “Words by Melissa & Associates,” and wonder “Who are these mysterious ‘Associates’?

I don’t blame them. After all, they have a right to verify that their content will come from a professional, trusted source.

When I started my Cincinnati freelance writing business back in 2007, I was a one-woman show. From technology case studies to articles about potty training to descriptions of Santa figurines, I wrote every word. Over the next couple of years — as my client roster, workload, and family all continued to grow — I realized I was approaching a line. And once I crossed it, I simply wouldn’t be able to keep juggling without dropping something important and breakable.

That’s when I began experimenting with hiring backup writers to handle some of the overflow work. I had mixed feelings about it at first. After all, the quality of my content was a source of pride to me, and the foundation of my business. It was a little scary to give up some control and put my trust in third parties. But every reward starts with some element of risk. This strategy seemed to be a viable way to cultivate as many client relationships as possible, while boosting productivity.

Over the years, I’ve worked with a handful of writers. I carefully hand-pick them to ensure optimal quality and precision of the finished product. I still do a large bulk of the client work myself, but during those periods when projects are coming in fast and furious — and the line between “writer” and “mommy” becomes blurred beyond recognition — I may leverage one or more writers to assist with initial drafts and research. All content is funneled through me for final review, editing, and any necessary rewriting before I submit it to the client for review.

For the projects where I’ve outsourced at least some of the content, the clients have reported that quality was not compromised. To the contrary, it’s often improved by the benefit of having multiple people’s eyes on the content. Plus, if a project calls for a specific type of knowledge or experience, I can tap a writer with that particular specialty. And if any revisions are required (which is rare), I personally handle them.

I’ve also found that working with other writers has made ME a better writer. I’ve honed my editing chops, learned to effective manage people and projects, and become a stronger communicator — all important traits for any successful freelance writer.

Ultimately, my freelance writing business is only as successful as my clients’ satisfaction levels. If they are receiving engaging, well-written, and fully researched content — along with my stamp of approval and quality guarantee — then I’ve done my job well. Just as a surgeon needs help prepping her patients before the main event, I believe there’s no shame in a busy copywriter enlisting some help in crafting an early draft.

Nothing trumps quality — regardless of who’s holding the pen.


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